LEGO Ideas (CUUSOO)

Unleash your creativity with LEGO Ideas, where fans transform their unique concepts into official LEGO sets. Originally launched as LEGO CUUSOO, this innovative platform gives builders around the world a voice in shaping future products. It’s a space where imagination, collaboration, and community power come together to bring fresh ideas to life.

Every project starts with a builder’s original idea—whether it’s based on pop culture, science, architecture, or something entirely new. After submitting a design, fans rally support from the global LEGO community. Once a project reaches 10,000 votes, LEGO’s expert team reviews it for potential production. Unlike traditional product development, LEGO Ideas invites direct input from its most passionate audience—its fans.

As a result, the lineup includes standout sets like the NASA Apollo Saturn V, Central Perk from Friends, the Typewriter, and countless others. These creations go beyond typical themes, offering complex, nostalgic, and sometimes quirky builds that spark excitement among collectors and hobbyists.

Moreover, LEGO Ideas sets come with a rich backstory and spotlight the original creators. This makes each set feel personal and meaningful, not just another toy. Because fans drive the process, the designs often reflect real-world interests and cultural trends that resonate with the community.

In addition to building and voting, users can engage by commenting, following favorite designers, and watching new ideas gain momentum. It’s a thriving ecosystem of feedback, creativity, and innovation.

Whether you’re submitting your dream project or discovering tomorrow’s most exciting sets, LEGO Ideas empowers you to be part of something bigger. Join the community, share your vision, and help shape the next generation of LEGO creations—brick by brick.