Experience the Thrill of Formula 1 with LEGO® – New Sets and Activities Coming 2025!

Get ready for a whole new world of LEGO fun! The LEGO Group and Formula 1 have announced an exciting, multi-year partnership to bring young fans and families closer to the thrill of Formula 1. The result? A unique experience where LEGO bricks and F1 fandom come together!

Starting Line: 2025! From the 2025 F1 season, fans can enjoy various LEGO-F1 activities, such as interactive fan zones at Grand Prix races and engaging content on the LEGO Group’s digital channels. This partnership aims to further boost the growing popularity of F1 among younger fans. Recent figures show that globally, four million children aged 8 to 12 follow the sport, and 40% of F1’s Instagram followers are under 25 years old. It’s high time to introduce them to the magic of LEGO and Formula 1!

For Fans of All Ages The new partnership promises a wide range of LEGO products, featuring all ten F1 teams in LEGO form. From LEGO® DUPLO® sets for the youngest fans to detailed sets for teens and adults, there’s something for every racing fan and builder. Build your own garage, pit lane, or even an entire race track, all in LEGO style!

Technology and Creativity: A Perfect Match But that’s not all! The 2025 activities will focus not only on the excitement of racing but also on innovation, technology, and engineering. There will be interactive fan zone activities during the F1 season where you can explore the technical and creative aspects of Formula 1. Step into the world of elite motorsport, experience the thrill of high speeds, and recreate iconic moments and racing heroes, brick by brick.

LEGO’s Perspective on the Partnership Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, is thrilled: “At the LEGO Group, we’ve already recreated many F1 cars in LEGO form, and this new partnership will bring the magic of the sport even closer to the fans. It will allow them to celebrate their passion for the sport in a more immersive and exciting way. We look forward to unveiling everything this partnership has to offer to both old and new fans of LEGO and Formula 1.”

F1’s Excitement About the LEGO Connection Emily Prazer, Chief Commercial Officer of Formula 1, adds: “The LEGO brick has inspired millions of children and adults worldwide to discover their creativity. Through this partnership, fans can experience the world of Formula 1 in a unique way and learn the intricacies of the sport’s technology and mechanics. We can’t wait to bring the excitement and thrill of F1 to the passionate builders of LEGO.”

Start Your Engines in 2025 In honor of the 75th anniversary of the FIA Formula 1 World Championship in 2025, LEGO will be present at major races, ready to transform the F1 Paddock into a playground for young and old.

So, LEGO and F1 fans, keep an eye on the starting line! The new sets, experiences, and content will soon roll out of the pits, ready to shine during the 2025 F1 season. Are you up for the challenge?